Tuesday, February 21, 2012
The absurd Lego gender stereotyping in each set of commercials create hilarious and insightful juxtapositions when placed into our HTML5 Gendered Advertising Remixer web app (beta version 2). You can easily drag and drop LEGO Friends ads and remix them with any of 10 recent LEGO commercials targeting at boys. Which of the 60 possible re-combinations do you think works best? What differences do you notice about how LEGO markets to boys verse how they market to girls?
remixer direct
NOTE: Please make sure to upgrade your web browser to the very latest version before remixing.
lego for boys (playlist 10 x 0:31)
push play or go to youtube
